Midlands Care –
Brand Collateral

About the client

Midlands Care is a family-run group of care homes offering residential, dementia, and specialist care across Leicestershire and Northamptonshire. With a warm, person-centred approach, they create welcoming environments where dignity, independence, and wellbeing are at the heart of everyday life. Their homes blend expert care with a genuine sense of community.

The collaboration

I work with Midlands Care on an ongoing, ad hoc basis to design branded materials that support their communications across both print and digital platforms.

This includes creating visuals as and when needed to promote their care services, highlight individual homes, or support recruitment and event activity.

The work

My design support has included:

• Magazine advertisements for local publications, tailored to specific homes (e.g. George Hythe House, The New Wycliffe Home, Gokul-Vrandavan)
• Printed flyers for outreach and awareness campaigns
• Paid ad graphics for digital recruitment and service promotion

Each asset balances warm imagery and accessible messaging while keeping the Midlands Care brand consistent across channels. The tone is friendly, clear, and reassuring — always reflecting the values at the heart of their care.

The result

Through ongoing design support, I’ve helped Midlands Care develop a more cohesive and recognisable brand across both print and digital platforms.

From local press adverts to paid campaigns and flyers, each asset has contributed to a consistent visual identity that feels warm, clear, and trustworthy — just like their care.