Midlands Care
Midlands Care provides residential and specialist care services, supporting people across its homes and wider community. With a focus on person-centred care, the team works to create supportive environments where people feel valued, respected and part of the community.
Designing with people at the heart of it.
Midlands Care provides residential and specialist care across the Midlands, with people at the centre of everything they do. I’ve worked with the team on an ongoing basis, creating design for everything from recruitment and advertising to events and day-to-day communications. The work can vary quite a bit from one project to the next, so my role is to take their existing brand and make it work across different audiences and formats. Whether it’s attracting new team members, promoting an event or sharing information, everything needs to feel clear, approachable and recognisably Midlands Care.
Recruitment
Recruitment campaigns and materials designed to communicate opportunities clearly while showing the people-focused side of working in care.
Events & Communications
Posters, graphics and other materials that help Midlands Care promote events and communicate with their wider community.
Advertising
Print and digital advertising adapted across different formats, from local publications to social campaigns.
